E-City Media ties up with Lodestar

E-City Media recently entered into a strategic alliance with Lodestar Universal. The alliance will offer clients innovative mall multiplex based solution across India.
 
E-City Media Pvt Ltd recently executed a strategic alliance with India’s leading media agency Lodestar Universal for a period of three years. A joint team has been set up to service the needs of Lodestar’s clients for out of home media and ground activation management. This is a first of its kind venture opening up new avenues for brands and to use cinema and malls to more effectively engage its customers.
 
E-City Media has been conceptualised for capitalising on business proposition that is synergistic to the company’s cinema exhibition and retail realty activities. The company manages and sells on-screen and off-screen advertising and branding for multiplex players and mall operators across the country.
 
E-City Ventures Managing Director, Atul Goel said - E-City Media aims to capitalise on the growing trend of interest in ambient media and through this alliance it has taken a step forward in providing clients a maximise reach across all formats of media available. Combining our expertise in on-screen and off screen media opportunities at cinemas and malls we will be offering the clients of Lodestar a unique and customised media solution and are aiming to capture 2 to 3 per cent of their media buying budget’s
 
The alliance is based on a revenue share model and it is a perfect synergy to strengthen our position in this dynamic and burgeoning industry Goel added.

Lodestar Universal CEO Shashi Sinha said, this alliance will add another dimension to the numerous diversified services Lodestar Universal provides to its clients, this one focusing on the malls and multiplex space