Zee 24 Taas is number one

Zee 24 Taas has emerged as the number one news channel in Maharashtra as per the week 44 TAM ratings. The channel is the number one, in terms of time spend.

Zee 24 Taas as emerged as the number one news channel, not only in Mumbai but across Maharashtra in Week 44 (week ending November 1, 2008 as per TAM ratings).

The channel has 43 per cent market share where as competitor Star Majha has 39.5 per cent. IBM Lokmat has only 17.5 per cent market share across Maharashtra. As per the report, the major gainer has been Zee 24 Taas. The channel is also the leader in terms of time spend/viewer which in 40 minutes.

 “The key for Zee 24 Taas’s success has been its content, with emphasis on breaking and exclusive news. Our main focus is on the issues directly related to the common man. Our channel is mature and well informed,” Business Head Bhushan Khot said.