Zee Cinema combines Movies, Masti, Magic

Zee Cinema recently launched a unique game show for its viewers on zeecinema.com. The game is associated with the channel’s popular property, ‘Shanivaar ki raat sitaron ke saath’.

Zee Cinema has launched a unique game for its viewers on the zeecinema.com. The game is associated with Zee Cinema’s popular Saturday night property, ‘Shanivaar Ki Raat Sitaron Ke Saath’, and is designed in sync with the positioning of the brand and the channel ‘Movies. Masti. Magic’. The game has received an overwhelming response in the very first week of the launch. Top scorers are entitled to prizes from Zee Cinema every week.

Zee Cinema Business Head Mohan Gopinath said, “The game has been introduced as an extension to our brand. In today’s generation where viewers are not restricted to television alone, it is imperative for any brand to make itself available at their preferred destination of entertainment. We have further plans for more such activities where we travel beyond the realms of television and provide our viewers with a total Bollywood experience.”