Zee TV launches new packaging today

Zee TV’s new packaging, ‘Har pal banaya ek naya rishta’ will be launched today.The new packaging is an amalgamation of five elements and commemorates the quintessential Zee TV woman.

Zee TV’s new packaging highlights the woman in her various moods and nuances. The channel returns with fresh programming after a hiatus of three weeks. The new Zee TV woman is rooted in tradition and is able to mix with her family while being contemporary at the same time. She is the centre of the universe but regards her family as the source of inspiration.

The new tagline ‘Har Pal Banaye Ek Naya Rishta’ is the channel’s step towards consolidating and binding its programmes and bringing to its viewers a palatable mix of drama, thriller, music and mythology. The 30 second master promo brings out the journey of the Zee woman in all her relationships- with her family, her children, her husband, God and many others.

The music is by the inimitable trio Shankar, Ehsaan and Loy. There is a predominance of butterflies and flower vines that depict the nature of the woman in question. Some interesting details about the packaging:  The graphics for this video are by Tata Elexi, who are also associated with shows like Dhoom, Taare Zameen Par, Roadside Romeo, to name a few. Also, the channel has used real images (kids, wife, husband, grand-parents) not surreal ones to depict the ideology of the channel. These are people one can associate and identify with, and that is what the channel is all about.

Another interesting point to note is the amalgamation of the five elements – Fire, Water, Esther, Air and Earth in the video. It talks about the Zee woman being traditional and family oriented yet progressive at the same time. This is also portrayed through the female characters from the shows on the channel.