Amit Goenka CEO, International Broadcast Business, ZEEL

Mr. Amit Goenka, Chief Executive Officer, International Broadcast Business, is responsible for spearheading the International Business of Zee Entertainment Enterprises Limited. Under his leadership, the Company is taking the right steps to achieve its global ambitions, set for the year 2020. Driven by global demand for ZEE's products, Amit is aggressively expanding the Company's footprint in the international arena, with ZEE's foray into Germany and the US Hispanic market being the latest achievements.

Prior to this role, Amit successfully managed the technology business of the Essel Group, and has played a vital role in setting up state-of-the-art processes in all the group companies.

Amit's first venture was Cyquator Technologies Ltd - a company which deals into web hosting and e-solutions space.  His intense knack in identifying, evaluating & pursuing new business opportunities and developing market strategies was instrumental in the phenomenal success of 'Playwin' - India's first online lottery. Furthermore, his innovative ideas gave birth to India's first pre-paid cash cards service - ITZ Cash Card - a unique payment instrument, which is extremely safe and secure.

With his sharp acumen and market insight, Amit has directed Essel Group's recent foray into servicing urban infrastructure. Titled as 'Essel Utilities', this venture has been set up to undertake distribution projects for Power, Water and Natural Gas. With his strategic approach, Amit has led Essel Utilities to secure the Power Distribution Franchisee rights for key cities in India.

(Official Twitter Handle - @AmitGoenka_)