Press Releases2016Mar 23, 2016
Brand Trust Report puts Zee Learn among the Most Trusted Education Diversified Brands 2016
Kidzee is India's Most Trusted Brand in pre-school education category on Brand Trust Report 2016
Zee Learn Ltd a space in the list of Most Trusted Education Diversified Brand 2016. The study covering 20,000 brands across 16 cities was led by Trust Research Advisory (TRA). Another feather in the cap for the brand is- Kidzee, the largest network of pre-school chain in Asia, which has been ranked no 1 in India's Most Trusted Brands 2016 list in the pre-school education category in India. This is the third time in a row that Kidzee has been honored with the title and second time for Zee Learn to be part of the distinguished list.
The Brand Trust Report 2016, sixth in the series, is the result of a comprehensive primary research created on the proprietary 61-Attribute Trust Matrix of TRA. 2016 research was conducted among 2,500 consumer-influencers across 16 cities tier-I and tier-II cities in India. It generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe. Apart from Kidzee being the leader in pre-school space, other category leaders who share the same platform are KFC (retail), Airtel (telecom), and SpiceJet (airlines), ICICI Bank (banking, financial services and insurance), Bharat Gas (energy), Pepsi (F&B), Dabur (healthcare), Google (internet), Amitabh Bachchan (personalities).