Press Releases2011Sep 07, 2011
Discover conducts session on online marketing
Online Marketing – The presentation included information about the online opportunities and the Industry information and also touched upon the prevailing techniques and tools. It brought forward the uniqueness of online marketing in its ability to engage the user to a deeper level and a high degree of measurement of the impact of the marketing effort.« Back
Various techniques in display and search advertising were mentioned. The importance of social media and emerging scale of online marketing on mobile platforms was presented as well. With information and statistics that stressed on the size of the audience and possibilities of their engagement, the presentation was very informative to understand the online marketing landscape and opportunities.