Press Releases2013Nov 11, 2013
Dish TV crosses one lakh downloads of DishOnline
Dish TV, the pioneers in Indian DTH market and Asia's largest DTH service provider, today achieved yet another significant milestone in its journey. The newly launched DishOnline application crossed one lakh downloads in less than 30 days of its launch.« Back
Dish TV is the first DTH operator to understand the trend of consumers preferring to watch TV anywhere anytime. This prompted Dish TV to launch its DishOnline application that is a first-of-its-kind online video streaming service that allows customers to watch TV across devices like smartphones, tablets, laptops, etc.
This is a unique service from Dish TV that allows subscribers to watch live and catch up TV including videos and movies. DishOnline has a huge library of movies (1000 plus titles) which can be enjoyed anywhere anytime on the go.
This is a paid service priced at Rs. 129 for the Jumbo pack and at Rs. 69 for the Starter pack (currently being offered at Rs. 69 and Rs. 29 as an introductory offer). Its initial success of the product proves that the consumption of content by consumers is now evolving and they are ready to pay extra for convenience that includes both time and screen.
Speaking on the occasion, Mr. Salil Kapoor, Chief Operating Officer, Dish TV India said “This trend in the Indian market is in line with the global market where device shift for TV content consumption is clearly visible (from one TV to multi-screen TV/ tablets/ smartphones/ laptops). As a pioneer and market leader, it was imperative that we demonstrate thought-leadership and launch this new service for the benefit of our subscribers. We are thankful to our subscribers for this encouraging initial response. New products such as this have a tremendous potential to grow and we look forward to capturing even wider subscriber base in the times to come.”
Dish TV launched this innovative path-breaking service - DishOnline - in early October that proposed to redefine TV viewing in India. This service is being provided to the family of 15 million plus subscribers of Dish TV. It is a full-fledged OTT (over the top) streaming application that provides 'unlimited entertainment on the go'.