Press Releases2010

Oct 20, 2010
Dish TV launches 100% Cash Back Offer, Pay Rs. 990 Get Rs. 990

Dish TV, India's largest direct-to-home company, launched a mega 100% cash back festive offer for its customers. Starting October 18th, all costumers, who buy a new Dish TV connection at Rs. 990, will get Dish TV kit and assured gift of 100% cash back offer of Rs. 990. This makes the price of Dish TV connection virtually nil. It is a limited period offer valid till 15th Nov. 2010.

Commenting on the offer, Salil Kapoor, COO, Dish TV said, "Being the pioneer and market leader Dish TV was the first to bring Set Top Box free offer, followed by Recharge Free Offer and now we are joining in the celebrations and giving customers an opportunity to rejoice in the festive season with a 100% cash back offer. Consumer sentiments are buoyant during the festive season and they tend to splurge more on consumer electronics; Dish TV plans to cash on this opportunity with attractive consumer promotion offer. Our aim is to provide the consumers with the best of home entertainment and convenience through great value propositions."

To ensure that the customer enjoys the perfect HD experience during the festive season, Dish TV has introduced attractive bundle promotion offer, Pay 2990 and get 2 Months Platinum + HD Box + 990 Cash Back.

There would be a 360 degree communication campaign that includes television commercial, print advertisements, online promotion, out-of-home and shop front activities. The installation charge of Rs 200 is payable extra.

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