Press Releases2014Sep 10, 2014
Dish TV launches Zing Digital - a customized Telugu DTH brand to cater to the unique needs of Telugu viewers
Dish TV, Asia's largest direct-to-home service provider, has always been at the forefront of development with its path-breaking initiatives. In 2003, when Dish TV, the pioneer in DTH industry, launched India's first DTH service, not many people knew about this technology and how it would change their lives. Now, a decade later, Dish TV today announced the launch of â€œZingâ€, an exciting New Brand which has been specially conceptualized and customized keeping in mind the Telugu viewers that are moving over to the digital platform.
The TV viewing needs of Telugu viewers are very different compared to the rest of India. No other DTH player till now has been able to cater to these unique needs in a 360 degree manner, being truly local, state specific and even language specific.
Our bouquet of services is derived from a consumer survey revealing the most watched channels in this region. At the core of entertainment in this region are Telugu channels.Â As an attempt to give the best services to our consumer at the most reasonable price, Zing is our gift to Telugu viewers offering 38 Telugu channels and services and over all 100+ channels at an unbelievable price of Rs.99/ month.
The brand's essence is that it celebrates the uniqueness of the region- its culture, heritage and entertainment. Our offerings are not limited to providing regional channels only, the customer will have a dedicated Telugu call center and local dealers are empowered to solve all their issues, thus bettering the service.
Mr. Salil Kapoor, Chief Operating Officer, Dish TV India added, â€œOur consumer demographic study has indicated that large segment of TV viewers from medium and small town prefer content from their own region. Zing will address this need and provide maximum available regional content (38 Telugu Channels and Services) to viewers through exciting packs as compared to other DTH brands.â€
â€œZing is our unique initiative where a complete new brand is being launched to address this need for regional content. Now not only will packages cater to specific audiences across states, but even communication will be in the customer's language of choice.â€
Zing offers 4 packages: