Press Releases2009Feb 12, 2009
Dishtv renews tie up with SRK
Dishtv has extended its tie up with Shahrukh Khan for endorsing its brand for another 18 months. As brand ambassador, the King Khan will play a key role in the brand and product communication on television, in print and outdoor media. Dishtv the largest DTH player in the country had first tied up with Shah Rukh Khan in 2007 to endorse its DTH service.« Back
Commenting on the occasion Dishtv COO Salil Kapoor said, Shahrukh Khan today is a bankable name. He is the only one who has proven his consistency for last seventeen years (since the release of his first movie in 1992). Moreover, Khan cuts across age groups and demographics and appeals to a universal audience just like our products. Therefore he has been a natural fit for the brand over the years. We believe his endorsement of Dishtv reinforces the attributes of the brand and reiterate's the positioning Thoda Aur Wish Karo. Dish Karo.
We are very proud to have Shah Rukh Khan as our brand ambassador. Having established our leadership, Dishtv is now poised to scale new heights. King Khan is an undisputed King of Bollywood the best in his field, he is someone who personifies style, entertainment and popularity and these values resonate perfectly with our brand attributes as well. Dishtv is the largest DTH service with 4.85 million subscribers, Kapoor added.
Dishtv has posted robust numbers in Q3 FY09 and has consolidated its leadership position despite economic slowdown and entry of new players in the market. Dishtv aims to reach eight million subscribers by next fiscal.
To beat competition and woo more viewers, Dish TV recently announced a Recharge Free offer to its existing and new subscribers. In the countdown to celebrate 25 million viewers Dishtv is offering an action packed bonanza of latest and critically acclaimed movies back to back in the next one month starting from February 5. Dishtv is also offering latest Bollywood Blockbuster Fashion and Hollywood Blockbuster Hancock First Time on Indian Television, DTH premiere of A Wednesday and Da Vinchi Code and just released DEV D over their Premiere Channel on Movie-on-Demand (MoD) service within three weeks of its theatrical release.