Press Releases2014

Feb 07, 2014
DISHTV triumphs at the 7th Loyalty Awards for its "Filmy Sunday" Campaign

DISHTV has been officially declared as the winner of the DTH category at the 7th Loyalty Awards presented by AIMIA held at The Lalit, Mumbai on 29th January 2014, for its "Filmy Sunday" campaign. The campaign was adjudged as the "Best Promotional Marketing Campaign" of the year. DISHTV had previously won the '6th Loyalty Awards' held in 2013 at Mumbai in the “Direct Marketing Campaign of the Year" category. So, this makes it the second time in a row.

DISHTV's “Filmy Sunday” campaign was conceptualised to boost recharges on Sundays by offering double Bonus Points. The campaign was executed by using a mix of Mass and Direct modes like On-TV Communication, SMS, VMs, Trade collaterals etc.

DISHTV battled against Quikr India Pvt. Ltd, Jet Airways (India) Ltd & American Express to be the winner in the category.

Finally the positive spirit of DISHTV towards its customer made them achieve this wonderful win.

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