Press Releases2012May 16, 2012
DNA drives 10000 visitors to Wheelocity Auto Expo 2012
On the 12th and 13th of May 2012, DNA created another first, by having over 10000 visitors over 2 days to enquire about sedans, hatchbacks, SUV's, along with bikes too, which were exhibited into three Halls side by side. This was also the first time that such a successful event in terms of numbers was being seen at the Bombay Exhibition Center at NSE Goregaon ground. From the ever famous Maruti to the brands like Toyota, Mahindra, Honda, Renault, Hyundai, Ford, Nissan, GM along with BMW, Land Rover, Volkswagen amongst others, were on display. But the vehicle display did not end there, as the Ford Mustang, a 1969 model too was present which had people gasping for breath. Not to be outdone, 2 vintage cars, a Dodge 1954 and Avon SS 1933 were also vying for attention with shutterbugs, both amateur to professional, thronging the venue. Also the other show stoppers such as BMW Bikes, Vardenchi bikes, Hayabuza bikes had every young lad trying to own them photographically at least.« Back
This edition of DNA Wheelocity Auto Expo had crowds spilling out on every side. The concept of having cars from the every price level turned out to be a winner of an advantage as there were interested buyers gathering information on their choice of the brands they liked. Heard in the background, were families telling each other how important it was for them to come to the Expo so as to make informed choices.
In the words of Mr. Gautam Dalal, Vice President Marketing DNA, "The ability of a newspaper to deliver over 10000 footfalls is an absolute testament to the response generating power of DNA. The clients present have ensured, that working with DNA was indeed a fruitful relationship. Going forward they have shown an urgency for us to commission the next one at the earliest."
DNA had begun their campaign just over 15 days prior within the newspaper grabbing the attention of its 6 lakh readers to block their calendars for an important date.