Press Releases2013Aug 19, 2013
dna launches Brand Campaign - "Good is in our dna"
dna, India's fastest growing English daily, has unveiled a new brand campaign - "Good is in our dna"« Back
This is not merely a 360-degree campaign looking at visibility and engagement across platforms, but a 365 day program that will connect with the good Samaritans and provide the citizens with a platform to contribute and spread the 'good' cheer. The campaign has kick started with readers being able to sign up as Ambassadors of Good and the response has been overwhelming. The entire campaign has been conceptualized and designed by the recently launched agency – Infectious.
Ramanuj Shastry, Director – Infectious, says – “In a day and age where we are surrounded by negative stories there is a desperate need for some good news. The people of our country need hope and something positive to start their day on. And who better than a media brand like DNA who can not only give us the good news but also mobilise the people in our country to do some good. We sincerely believe there is a lot of good in all of us, all we need is someone to help channelize our energies. We at Infectious are very excited about the 'Good is in our DNA' program and look forward to creating a lot of good.”