dna strikes a hat-trick at the INK Awards 2014!
dna bagged 3 awards at the Dainik Bhaskar INK Awards 2014 organized by the Exchange4media group. dna, through its path-breaking initiatives and innovative communication has always embodied creativity and uniqueness. dna is the only English daily in India to have bagged the maximum awards. dna won the Campaign of the Year - National for Good is in our dna, Best Copywriting - Campaign for dna ICan Women's Half Marathon 2013 and the Best Contextual Newspaper Advertising - Regional for Adopt a Smoker.
The INK Awards 2014 were given away to the best innovations in newspaper advertising at a glittering ceremony at ITC Grand Central, Lower Parel on May 15, 2014 and were received by the dna team.
The Good is in our dna Campaign won a Silver - dna stood out in a world of bad news as the 'good' newspaper - by creating 'good news' as well as reporting it. The 'Good Is In Our dna' initiative encourages readers to be better citizens by participating in a series of 'good' initiatives. The creatives were developed and designed by Infectious.
dna ICan Women's Half Marathon 2013 won a Bronze. It is Asia's First and India's Only Women's Half Marathon. The campaign embodied real life experiences of young girls and encouraged women to remain the same without having to change for the society.
Adopt a Smoker won a Silver - The idea of the Campaign was to engage readers and influence them to adopt a friend/family member to kick the butt. The plan was thus a holistic approach launched on Anti Tobacco Day and culminated on Friendship day.
The INK Awards endorsed and celebrated innovation in newspaper advertising by creative agencies, media agencies, newspaper publishers, advertisers etc. The Award entries were judged by an esteemed Jury that was chaired by Shashi Sinha, CEO, IPG Mediabrands India. The Jury members included Raj Nayak, CEO, Colors; Satyajit Sen, CEO, ZenithOptimedia; Ravi Bharadwaj, Executive Director - Marketing, Dell; Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group| DB Corp; Girish Shah, Executive Vice President - Sales and Marketing, Godrej Properties; Sandeep Sharma, President, RK Swamy Media Group; and Anand Chakravarthy, Head - West, Maxus.
The screening committee included other distinguished names from the media, marketing and broadcast industry.
dna has always exemplified a distinct style and attitude through its communication. The awards and accolades are proof of concept and encourage dna to set higher benchmarks in its creativity and innovation.