Press Releases2014

Mar 18, 2014
Election hungama kick-starts on Zee Punjab-Haryana-Himachal

Vote Kabaddi 2014 kick-starts the parliamentary elections hungama on Zee Punjab-Haryana-Himachal.

This year will bear witness to arguably the biggest and most impactful election in the history of modern India. The candidates are leaving no stone unturned in wooing the voters and are aggressively campaigning in their respective constituencies. As the heat of the summer sun is chasing the last vestiges of winter away, so is the heat of the rhetoric being turned up by the participants hoping to win the day in the election jamboree.

Our viewers in these three states will definitely have a reason to turn to Zee Punjab-Haryana-Himachal for comprehensive election coverage and we will keep them updated with the latest happenings and stories from every parliamentary constituency.

“We deliberately chose 'Vote Kabaddi' as the name of our umbrella property since the elections are a contest, to elect the winner by voters; Kabaddi being a fiercely competitive sport popular across these states evokes the imagery associated with this competition while adding local flavour of the region. We have also crafted individual shows that delve deep into the election landscape and provides insights for viewers that will enrich, inform and empower them.” says Sanjay Vohra, Editor, Zee Punjab-Haryana-Himachal, explaining the rationale behind the name of the umbrella property and the programming philosophy.

Poll Jeep, as the name suggests has our reporters travelling the length and breadth of these states in an open jeep. The channel will engage in conversations with citizens from all walks of life as it delves into the psyche of the voter. There will also be an element of surprise, humour and competition in each episode. Tune in to know more.

Votepur Speaks on the other hand, takes up a mission to highlight the social, political or economic issues that voters in each constituency jostle with, in their day to day life.

Meri Pehli Sarkar is a specially designed campaign that provides a platform to the large number of first-time voters to highlight their perspective as to what they expect from the leaders who represent them.

Viewers will also be able to take break from the hurly-burly of the campaigns and enjoy the comic relief of Attention Jajmaan. Inspired from folk arts of Punjab, this is a special filler of 4-5 minutes duration, where each segment would be presented by Bhands (Punjabi folk artists) in a comical-satire format. They will highlight social issues and problems of common citizens in a light hearted but telling manner.

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