Press Releases2012

Jan 18, 2012
Election hungama reaches its peak on Zee Punjabi

With the launch of special news bulletins 'Jung Punjab Di' and 'Vote Di Mahabharat' a few days ago election hungama reaches its peak on Zee Punjabi. Primarily focussing on all the states going to polls for assembly elections these two special bulletins are telecast, respectively, at 8.30 PM and 9.30 PM daily.

'Jung Punjab Di' focuses on assembly elections in Punjab whereas bulletin 'Vote Di Mahabharat' has election specific stories from states like Uttar Pradesh, Uttrakhand, Goa and Manipur which are going to polls.

Special attention is given to Punjab Assembly Elections as it holds utmost importance for Zee Punjabi. The date of withdrawal of nominations in Punjab has expired on 16th January, 2012 and State Election Commission has released a list of 1080 candidates in Punjab fit to contest in these elections. So now, one can expect election hungama brewing up in their respective constituencies with aggressive campaigning by these candidates who will leave no stone unturned to tilt the voters in their favour.

Prominent among those in the fray are Chief Minister Parkash Singh Badal from Lambi and Punjab Congress president Amarinder Singh from Patiala City. Their sons - Deputy Chief Minister Sukhbir Singh Badal from Jalalabad and Raninder Singh from Samana, respectively, are also trying their luck at the hustings.

Another former Chief Minister Rajinder Kaur Bhattal is seeking re-election from Lehragaga.

The Punjabi viewers definitely have a reason to turn to Zee Punjabi as comprehensive election coverage and stories of this election hungama will keep them updated with the latest news from every assembly constituency. Secondly they will also be privileged to watch specially designed interesting segments/fillers which complement 'Jung Punjab Di' and at the same time not only educate viewers but also provide added spice for them to enjoy.

Inspired from Folk arts of Punjab 'Attention Jajmaan' a special filler of 4-5 minutes durations highlights social issues and problems of common citizens by Bhands (Punjabi folk artists) in a comical-satire format and filler 'Jaago's lyrically scripted presentation by female artists in singing format will not only inform them about the issues in Punjab but at the same time will entertain them too. 'Ghaint Punjab De' is another interesting 4-5 minutes small interview with renowned politicians of Punjab.

A campaign like 'Meri Pehli Sarkar' is specially designed for youth in the 18-21 years age-bracket is an attempt to unveil the minds of young voters who will exercise their franchise for the first time in these elections. The aim is to highlight their perspective about who (leaders/Government) should represent them.
Similarly, sound bytes of known public faces/eminent personalities/leaders/celebrities run intermittently between shows/breaks will throw light on the importance and power of vote in shaping the country in 'Vote Di Taakat'.

Debates/discussions on issues affecting the politics and elections in the states also get due space and eminent experts, politicians, journalist and psephologists will have their take on these from Mohali and Delhi studios of Zee Punjabi.

Supported by a strong network of experienced reporters and best analytical brains at Zee Punjabi no stone will be left unturned to bring the unbiased news stories and election coverage for its esteemed and informed viewers.

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