Press Releases2017

Jun 27, 2017
Essel Group Middle East acquires Serena's Middle East business

Essel Group Middle East is pleased to announce that it recently acquired Serena Middle East, the Dubai-based business of media and production company Serena.

The acquisition furthers Essel Group ME's diversified growth strategy and provides an attractive entry into the region's fast-growing and vibrant media and production industry.

Serena is the most advanced post production studio in Spain. Renowned for its creative talent and technological skill, Serena has worked with some of the biggest names in the industry including Proctor & Gamble, Nestle, Coca Cola, Unilever, Vodafone and Etisalat. Serena was established in Spain in 2002 and Serena ME launched in Dubai in 2012.

EGME is building a diversified portfolio of world-class assets across EMEA. In addition to its natural resources assets, EGME is actively seeking out attractive growth opportunities for its other businesses.

EGME's Chairman and Managing Director, Mr. Gagan Goel has extensive experience in media and television as part of parent company Essel Group, which owns one of the largest media production businesses in the world. His deep knowledge of the industry will help Serena to reach new heights.

Gagan Goel, Managing Director of Essel Group ME, said, "Serena is unique in the industry for its craftsmanship, advanced technology, and deep understanding of the audio-visual business. I am delighted to welcome Serena to the Group and to take another step forward in our growth."

Walid Saad, VP of Middle East, Serena and Manager, Serena ME said, "As we believe in global opportunities, EGME gives Serena the exciting opportunity to expand our footprint into multiple markets in the Middle East. Scale matters and this partnership with EGME will strengthen the leading positions of both businesses in the region."

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