Press Releases2016May 31, 2016
Essel Group & ZEE Chairman, Dr. Subhash Chandra features in the recently released book 'What's Changed: 25 Years of Liberalized India'
As India celebrates 25 years of liberalization this year, renowned brand consultant, Kartikeya Kompella has recently released a new book 'What's Changed: 25 Years of Liberalized India' which looks at how the country has metamorphosed since the first set of reforms was introduced in 1991. Essel Group & ZEE Chairman, Dr. Subhash Chandra (DSC) has contributed a chapter to this book titled 'Key Changes That Define the Television Industry of India Post Liberalization'.
In this chapter, DSC discusses the circumstances that led him to pioneer the television industry in India, the challenges and obstacles that he faced and the impact that television has had on Indian society.
Other notable experts who have written about the changes they have witnessed in their respective industries are Kumar Mangalam Birla, Rama Bijapurkar, Harsha Bhogle, Debashis Chatterjee, Meena Kaushik and Damodar Mall, among others.
Published by Random Business, the book is available at leading bookstores as well as online on Amazon.