Press Releases2014Jan 08, 2014
Essel Vision Productions' 'Time Pass' Hits the Box Office with a big bang
Following the epic & record breaking release - DUNIYADARI last year; Essel Vision productions TIME PASS has hit a jackpot by delivering the first super hit film of the year 2014. It has created another story at the Box Office to earn approximately Rs 6.5crore (only in 3 days); its first weekend - a feat unheard of in Marathi cinema - and has also been getting positive feedback from critics. The film is directed by Ravi Jadhav – who has given three continuous blockbuster films in a row - NATARANG, BALGANDHARVA and BALAK PALAK (BP). Essel Vision and Athaansh Communications production's musical romantic comedy TIME PASS has resonated with youngsters and family crowd alike.« Back
“We have created various benchmarks in Marathi industry. In fact the last film Duniyadari broke all the records at the box office collection of last 80 years in Marathi Cinema. Today Duniyadari is running in its glorious 25th week and at the same time TIME PASS has crashed all records in the first three days only. With “Time Pass” we took the success trend to another level as we have released TP in record no of 260 theatres across Maharashtra, Goa, Belgaum etc. And this becomes our 5th film set to release on the eve of New Year which in itself is another unique trend for Marathi cinema. We had tried all the possibilities of on air and on ground promotions for TP to reach the great height of success but we never expected such a huge response in the first weekend itself", Says Nikhil Sane, Business Head Essel Vision Productions.
Nikhil Sane added, “It was for the first time that we got 260 screens with 650 shows daily in week days and on Sunday it went upto 900 shows which means we had approximately 6,000 shows in a week and all of them have been running houseful. The previous record was held by Duniyadari (2013), however it made R5 crore over the entire week. We expect similar figures in two days once the official statistics come out. Going by Ravi's record, we knew that we will get good opening but no so big."
Ravi Jadhav, director of National Award winning film Natarang with Zee Talkies and other blockbusters like Balgandharva and Balak Palak adds, “It was a conscious decision to make TIME PASS, a light-hearted love story with not-so-known faces from Marathi industry. And today it proves that content is a king in Marathi Cinema and not the stars. It is a youth-centric film and the response is unbelievable. In fact, some of the theatre owners have pulled out shows of some Hindi films and had to allot extra screens for TIME PASS which is a welcome change in Marathi Cinema."
TP is an amazing love story of Dagadu and Prajakta, played by Prathamesh Parab – versatile and budding artist from BP; with SHALA played by Ketaki Mategaonkar of KAKSPARSH fame. The films backdrop is of 1980's and revolves around Dagdu and Prajakta. The family of the lead pair hails from two different socio-economic back ground. TP is a light hearted, innocent story of teen age love, sacrifice, passion and values. The story unfolds that how Dagdu tries to win the Love of his life – Prajakta with hilarious manner, leaving behind a heart-throbbing experience!!!
The film casts popular artists like Vaibhav Mangale, Bhalchandra Kadam, Urmila Kanitkar, Meghana Erande, Uday Sabnis, Supriya Pathare, Bhushan Pradhan with Adesh Bandekar and Shivani Dandekar in cameo roles.
Story and screenplay is written by Ravi Jadhav & dialogues by Priyadarshan Jadhav. Art Director Santosh Futane, editing by Jayant Jathar and cinematography is done by famous Ad man Vasudeo Rane. The film's music is composed by Chinar-Mahesh on the lyrics by Guru Thakur, Ashwini Shende and Mahesh Kangane. Swapnil Bandodkar, Bela Shende, Mahalaxmi Aiyyer, Ketaki Mategaonkar have sung the melodious songs of TP. And last but not least Tadaka in this film is folk Koli song is by “Rikshaw wala” song fame popular young folk artist Reshma Sonavane. Music is another major factor in TIME PASS's achievement, which soothes the heart, touches the soul and strums through the cadenced chords of life. For decades together, the folk music of Maharashtra has been famed to be rhythmically enlightening music lovers the world over. And Music Director duo Chinar - Mahesh had succeeded to touches the hearts with the harmony of our rustic roots through TIME PASS.