Press Releases2014

Apr 14, 2014
EsselWorld introduces India's tallest tower ride - Short n Drop

Shoot up into the sky and plunge back down to earth

India's largest amusement park, EsselWorld, has launched SHORT 'N DROP - A superior tower attraction. The ride is an addition to 70+ attractions offered by the park which is an exhilarating experience for all adrenaline junkies.

The ride is being extensively promoted through an integrated marketing and communication strategy comprising of AD campaigns in print, out of home and radio. Interactive events and on ground activations have been initiated to widely promote and engage the consumers. It is further supported by various online campaigns and contests on social media platform and digital marketing.

Commenting on the new ride launch, Shirish Deshpande, Chief Executive Officer, Pan India Paryatan Pvt. Ltd. (PIPPL), “Within a few days of the launch Short n Drop has become the latest attractions in the park, taking thrill to an all new level, our visitors are not only enjoying but also appreciating the ride. At EsselWorld we strive in engaging audiences in new and exciting ways and hence we have been introducing new rides at the park”

The ride is constructed as a three-piece lattice mast. In the lower section is the sophisticated pneumatic system with all necessary control valves. The upper tower accommodates the complete rope drive system. The installation audit and certification is certified and approved by TUV Germany.

Developed by HUSS Park Attractions, Short n Drop consists of a 24 seater Thrilling shot and fall movements of the gondola; a very modern pneumatic system controls the spectacular ride effects. Passengers absolute safety is ensured through type-tested hydraulic brakes, a computer-controlled two-way locking system for each seat, a rope system with two ropes, a wind speed measuring system at the top of the tower, electronic weight control systems for monitoring the varying loads and a backup safety brake system that ensures a safe ride independent of the pneumatic system designed in accordance with DIN 4112 and approved by TUV Bavaria. The ride is encompassed with mesmerizing lights display and special sound effects providing a thrilling experience to riders.

EsselWorld has approximately 69 rides in all excluding Short n Drop spread over 42 acres of land while Water Kingdom has 36 rides spread over 22 acres.

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