Press Releases2013

Aug 21, 2013
EsselWorld presents 'Fun-O-logy' 2013

Monsoon in Mumbai is synonymous to its fun and excitement for college students. With this thought EsselWorld & Water Kingdom, India's largest theme parks and leisure destinations have kick-started their annual college promotion 'Fun-O-logy' 2013. After a successful series of Fun-O-logy drives in past, this year EsselWorld & Water Kingdom has introduced a unique student's program that spreads fun and cheer outside the park too. A special marketing campaign, 'Fun-O-logy' aimed at college students has been launched by PIPL along with a host of innovative schemes to promote EsselWorld and Water Kingdom. The campaign is reaching out to thousands of students across Mumbai, Pune and Nashik colleges using widespread interactive road shows.

Talking about the fulfilled activities, Mr. Bhushan Motiani, Head – Sales & Marketing describes, “EsselWorld & Water Kingdom has endeavored to bridge the gap between fun lovers and the parks through Fun-o-logy. Apart from Bio-logy, Socio-logy, Physio-logy; college students can now learn a new subject called “Fun-O-Logy' which imparts thrills and chills by providing them with a special flat 50% discount on entry tickets to our parks by flashing the college ID cards. Further, a package of entertaining games and road shows outside city's colleges boosts the excitement of the campaign among students with a chance to win many cool prizes.”

Fun-O-logy activity is targeted at college students. Roadshows, contests, games etc are held at the colleges with prizes being doled out. Apart from these active fun laced activities; there are also loads of discounts and offers at the park for the college students ranging across F&B, shopping, ice-skating, bowling and much more.

The Fun-O-logy team has already covered several colleges in the suburbs of Mumbai and distributed over 2,000 free entry tickets and goodie bags to students. So far, participation has been overwhelming. Thrilled on winning free pass, a student of Bhavans College, Pushpa excitedly states, “I was planning a trip to EsselWorld & Water Kingdom this monsoon, and winning a free entry pass has already made my trip exciting. What more, even my gang can avail the 50% discount.” Another student from Ruthambara College, “Thank you so much EsselWorld for the fun games and prizes. Cheers to Fun-O-Logy.”, says Bhavin Ahuja.

The three months long activity is being be conducted across Mumbai and Pune, Nashik started from July 15th to 30th September, 2013. So get on the Fun-O-logy joyride outside city colleges and take leisure breaks this monsoon to EsselWorld & Water Kingdom at a special discounted price.

Mad-Croc energy drink, Inox Cinemas, Kingston Technologies and 9XM Music channel are the partners who have partnered to make this event even more grandeur.

Special discount price for college students:

Flat 50% discount on entry ticket to EsselWorld & Water Kingdom
Original and photo copy of the valid college photo ID card is a must to avail the offer
Valid upto 30th Sep 2013
Park timings: Weekdays 11am to 7pm | Weekends/ Holidays 10am to 7pm

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