Press Releases2011

Jun 15, 2011
For The Sake Of News - A Zee News initiative to keep News first

Zee News has launched a pan India campaign "For the sake of News" in the month of May with the objective of providing corporate world a peep into the realm of Hindi news genre.

In today's scenario, hype and triviality are presented in the garb of news. Zee News is aware of its responsibility as the fourth estate and understands the importance and credibility of serious news content. It has initiated an year long campaign to open a debate about 'News that is' and 'News that should be', in the hope that its efforts will improve the state of news content in today's times and lead to the dissemination of newsworthy content that will help to empower citizens to work for the development of the nation.

The campaign was started with an online discussion forum, through which Zee News reached out to the Media fraternity and invited feedback on the dilution of TV news content and the possible solutions.

The campaign garnered overwhelming response highlighting that the effort was not only timely but was also much needed. Through the duration, the campaign received numerous responses, some of them subtle, while others being blatant and out-rightly sharp. Industry stalwarts like Sam Balsara, Lynn de Souza, Sudha Natrajan, Nandini Dias, Naresh Gupta, Vinish joshi and many more joined the campaign. People can log on to http://www.bestmediainfo.com/form.html to share their views for the sake of news.

The campaign is getting bigger and has reached on-ground from online. The channel is executing agency activations and reaching out to various media agencies across Delhi and MumbaiĀ  - Madison, Lintas, Lodestar, Mindshare to name a few . The media fraternity has openly spoken its mind about the dilution of news content. The Campaign has also invited people to vote online at www.zeenews.com/newsmaker, for the best opinion and choose the newsmaker of the campaign.

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