Press Releases2013

Oct 25, 2013
Former MTV Networks Executive Eric Sherman Named CEO of Veria Living

Veria Living (www.veria.com), a New York-based multiplatform media company devoted to showcasing healthy lifestyle and wellness programming, has today announced the appointment  of long time television and music industry executive Eric Sherman as CEO. Effective immediately, Mr. Sherman takes the reins of the company's television and digital media businesses. The announcement was made today by Subhash Chandra, Chairman of Zee Group (750 million global viewers across 169 countries) as well as Chairman of the worldwide Essel Group of companies.  Mr. Chandra created Veria Living as a way to promote Eastern wellness practices globally but starting with the West.

In this position, Mr. Sherman will lead the continued expansion of Veria Living's media properties across all platforms.   This includes a television business that has grown distribution 50% over the past 18 months, and a digital strategy that has led to Veria.com traffic growing 15-fold, with unique visitors increasing more than 1000% and average time spent on the site growing by 15% per month over the past year.

Mr. Sherman comes to Veria Living after three years managing all aspects of rock legend Steven Tyler's career, from securing his deal to be a judge on American Idol, to developing a clothing line with Tommy Hilfiger, achieving best seller status for his autobiography, working to maximize revenue for Aerosmith touring and creating/implementing a new digital and social media strategy for his brand.

Earlier in his career, Mr. Sherman was general manager of VH1 Classic, VH1 Soul, VH1 Country, MTV Espanol, MTV Puerto Rico, Palladia, taking these MTV Networks channels from development to launch to profitability.  He also served as President of Fuse TV, relaunching the network's brand and introducing a new programming strategy – including bringing the Bonnaroo Music Festival and Rock and Roll Hall of Fame ceremony to the channel – that led to record high ratings.

“Eric's experience launching and growing television and digital media brands is unquestioned, but it is his passion for his work, and his clear understanding of how important it is to live a healthy lifestyle and maintain a work/life balance, that makes him the ideal person to take on this role at Veria Living,” said Mr. Chandra.  “Veria's ultimate goal is to help people live better, healthier lives, and this wellness message is clearly resonating in the U.S. and around the world.   Eric's personal commitment to wellness translates to his family and to his career.  As well, he has shown dedication to helping others through his work with the Eric Trump Foundation and in support of important causes from bullying to autism and children's health.  He is the perfect fit as we look to take the Veria brand to the next level."

“Unlike many media brands, Veria Living has a mission and brand that is pure and clear, and is in a great position of growth at a time when healthy living is top of mind,” said Mr. Sherman.  “I spent the past several years dedicated to helping to build one of the most successful brands in rock, commuting from New York to Los Angeles weekly and traveling the globe.  To keep up with the wear and tear of the business, it was essential to place a renewed emphasis on my personal health and wellness.  Eating and living well have been a lifelong passion, and I look forward to working with Veria to help our growing audience do the same.”

In addition to managing Steven Tyler, as Executive Vice President of Business Development for XIX Entertainment, Mr. Sherman developed media properties for the Company.  This includes dance television series Ballroom Blitz, a joint venture produced by Simon Fuller and Linda Pope which will premiere on TLC this quarter.

Mr. Sherman began his career at MTV Networks, and throughout a 20-year tenure, held roles in affiliate sales and marketing, production, and digital media, before ultimately becoming Senior Vice President / GM of VH1 Classic, VH1 Soul and VH1 Classic Records, which were profitable businesses under his watch.

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