Press Releases2011

Aug 04, 2011
'Gyan Di Roshni' brings smiles to underprivileged students in villages

A bagful of innocent smiles appeared on the faces of children when Zee Punjabi revisited Kotla Sultan Singh in the border district of Amritsar and distributed school bags to poor and needy children of Govt. Primary school where legendary singer Mohammad Rafi received his elementary education.

The gift of school bags was like a dream come true for the deprived kids and appreciation was quick. "I am sure their upbeat spirit would encourage them to pursue their studies seriously and fill their minds with Gyan di Roshni" says Jaspal Singh, Head Teacher of the school, struggling to hide his emotions he shared happily that "Students were provided dresses by government recently after Zee Punjabi highlighted the plight of these school children to bureaucrats who attended the event last year".

Zee Punjabi launched the campaign 'Gyan Di Roshni' from this school only on 24th December 2010 to help needy and poor children in villages.

Expressing his concern Sanjay Vohra, Editor Zee Punjabi shared "Students are the building blocks of our society and support should be extended from all quarters so that they are able to pursue education unlike 'Rafi' who could not go for higher studies because of poverty".  Dispensing the Corporate Social Responsibility (CSR) dutifully Zee Punjabi was keen to support these kids and chose Rafi's death anniversary as a day to pay a befitting tribute to this legendary singer.

Expanding the scope of 'Gyan Di Roshni' beyond the villages a musical event 'Nanhe Rafi' was also organized. It provided a platform to budding child singers from various schools in Amritsar and served as a befitting tribute to Rafi on his death anniversary. The event was organized in association with Sohal Group of Arts and Punjab Naatshala and was attended by who's who of Amritsar. Celebrities like Dolly Singh and Qawal Neele Khan also paid their tribute by singing Rafi's popular numbers.

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