Press Releases2011

Feb 16, 2011
ItzCash Card bags two awards in the 2011 Paybefore Awards in USA

Itz Cash Card Ltd., India's first ever 'Multi Service Prepaid Card Company' has bagged two awards in the 5th Annual 2011 Paybefore Awards in USA. The ICW Master Account Prepaid Program of Itz Cash Card has won an award in the Best Prepaid Program Direct Marketing category and noQ24x7 Prepaid Card Program has won an award in the Best Non-U.S.-Based Prepaid Program category.

ICW Master Account program is for the ItzCash franchisees tilted 'ItzCash World' (ICW). The program highlights the direct marketing initiatives taken by the organization to promote various services like utility bill payment, travel related booking and many more through a network of over 40,000 ICWs in India. The reason for the success of the program was holistic integration of all direct marketing activities for the trade network.

The noQ24x7 Cards are prepaid cash cards sold from Itz Cash Points, the retail franchisee network of Itz Cash Card Ltd. The program highlights the paradigm shift that noQ24x7 Prepaid Cards have created in the online payment space thereby providing convenience to all socio-economic sectors of the society. The success of the program could be attributed to the strength of the distribution network.  The card empowers individual customers to manage their own online transactions across the 10000+ merchants associated with Itz Cash Card. Itz Cash Card has a network of 200,000 Itz Cash Points across the country. The ICWs and Itz Cash Points are spread over 2000+ Tier I and Tier II cities in India.

Mr. Naveen Surya, MD, Itz Cash Card Ltd. said, "It has been a joyous moment for ItzCash Card to win not just one but two awards in a single year from Paybefore. It makes us proud that our efforts have been consistently recognized on a global platform. This is the third time that ItzCash has won the prestigious Paybefore awards."

Mrs. Loraine DeBonis, Paybefore Editor-in-Chief and chair of the Judging Panel said "Our industry is growing rapidly because of companies like Itz Cash Card Ltd., who continually improve their products and services or create new ones. Paybefore Awards were created to celebrate the innovators in our industry who are using prepaid to transform payments with ever-more efficient and accessible products. We are proud to recognize the contribution of ItzCash in advancing the prepaid industry in India."

ItzCash won Paybefore's Best in Category award for Most Innovative Prepaid Program in 2009 for its Octroi Automation program for the MCGM. ItzCash, for the same program, won the Edge awards by Network Computing in General Category, for Automation of Octroi Collection. ItzCash also received a Paybefore Award in 2008 for Best General Purpose Prepaid Card.

ItzCash Cards won the 'Product of the Year' award in the prepaid card category in 2009 as well as 'Best Multipurpose Prepaid Cash Card,' which was a result of the survey conducted by A C Nielsen having a sample size of 40000 people across various cities and sectors. Apart from these, in 2009, ItzCash Card bagged a series of prestigious awards not only from Paybefore but also the prestigious NUWA awards for its partnership with Brihanmumbai Municipal Corporation (BMC).

ItzCash will be honored for its 2011 Paybefore Award wins at the Paybefore Awards ceremony on 7th March at Prepaid Expo 2011, which will be held at Orlando, US.

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