Press Releases2012

Mar 01, 2012
ItzCash launches the savvier way of gifting with ItzGift

Itz Cash Card Ltd., India's leading Prepaid Card Company celebrates the launch of ItzGift at the FHM Cover Success Party at the popular suburban nightspot Escobar. The celebration saw ItzGift's first innovative offering - Choice Gift Card being unveiled in the presence of the celebrious Chitrangada Singh.

ItzGift presents an array of products which include gift cards and vouchers of leading retail brands across varied categories such as lifestyle, shopping, dining, entertainment and a lot more. These are available through a strong distribution network of neighbourhood retail outlets and internet stores namely,; ItzGift also provides experience based gifting ideas to end users, with offerings of 'Experience Gift Box', ushering in an evolutionary change in the mundane gift giving activity.

Mr. Naveen Surya, Managing Director, Itz Cash Card Ltd., commenting on this occasion said "Gifting is an emotional bond that seeks to impress and express affection at the same time! It can be quite a tedious task finding the perfect gift, whether it's for that special someone or even for corporate employees. ItzCash brings to you ItzGift, which constantly strives to provide innovation and unlimited choice to the end users.  We are very excited about our new offering and are confident that our endeavour would change the way India gifts!"

Looking to tap the estimated US$ 30 billion a year gift market in India ItzGift aims to also evolutionise  incentive, reward and recognition programs for corporate and SME  which offer choice and flexibility through a wide array of card brands and custom designed options.

According to Global Prepaid Exchange, the market for prepaid gift cards and vouchers in India is sized at $403.8 million in 2011, with a 30% growth rate. So India today stands at that crucial juncture, where there is a marked exodus from traditional gifting options to newer and more novel offerings.

Announcing the new business, Mr. Ashok Goel, Chairman, Itz Cash Card Ltd. said, "India has been on a rapid development path in the organized retail sector. As pioneers in the prepaid segment, ItzCash is excited to be able to contribute significantly towards this growth.  The launch of ItzGift today is one more offering that will provide our customers with truly flexible options unmatched throughout the industry".

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