JIVI! Channel wins the 'GOLDEN RAY' award in Moscow during the auspicious week of Diwali
On October 26, 2016, the jury of 'Golden Ray' adjudged JIVI!'s 'DANCE GRACE & PASSION' program as the best Cable TV program of 2016 under the 'Pay TV category'. Under this category, JIVI! competed with other channels like Foot ball, Auto Plus, Zagorodniy and Tsargrad. The entire event was telecasted live on Channel 1, Russia's largest state-owned terrestrial channel.
"In the current scenario, it's very difficult to make viewers pay for viewing TV and it's even more difficult to make programs that touch viewers' hearts, especially in such a competitive cable TV-market in Russia" - said Eugene Kochergin, a renowned Artist from Russia while awarding the memento to Irina Kozlova, producer of JIVI! Channel.
"The program 'DANCE GRACE & PASSION' was aired on 4th April 2016 for the first time and received audiences' love from day one," said Leonid Yurgelas, General Director of JIVI! He further added, "Starting this financial year, we completely re-branded our channel and changed the usual formats of programs, for example DANCE GRACE & PASSION is the Russian version adapted from Dirty Dancing and the award proved that we are moving in the right direction."