KIDZEE bags an Award for 'Outstanding Outdoor Campaign' at Outdoor Advertising Awards (OAA) 2015
Kidzee, the largest network of preschool chain in Asia, has been conferred with a bronze award for an Outstanding Outdoor Campaign in Best Use of Ambient Media under special categories at Outdoor Advertising Awards (OAA) 2015. Kidzee is honoured with this prestigious award for its innovative and impactful outdoor campaign which was carried along in conjunction with Tata Indicash ATMs. The campaign was undertaken to increase visibility and generate more franchise leads for Kidzee in Karnataka, Tamil Nadu and Andhra Pradesh.
Outdoor Advertising Awards (OAA) 2015 acknowledges the efforts brands put to reach out to its audience and set new standards in outdoor advertising. Currently in its 11th year, this award ceremony was conducted as part of Outdoor Advertising Convention (OAC) in Mumbai. The jury of Outdoor Advertising Awards (OAA) 2015 consisted of industry stalwarts from leading brands such as ITC, Idea Cellular, HP India, Standard Chartered Bank, Bharti Airtel, Uninor, and Kellogg's among others.
Kidzee begin the campaign in August 2014 with the objective of producing Franchisee leads and penetrating in Tier 2 and rural hard to reach markets. Kidzee associated with Tata Indicash ATM which has presence of over 5000 ATMs, majority of this is in below 50k population towns with an average of 100 plus transaction a day. Such insight supported in activation of multiple media elements to ensure resonance of the brand through- external branding faÃƒÂ§ade by the entry door of the ATMs, branding on the transaction slip, on screen advertisements with mobile number capture for lead and research, as well as promoter led activities. This helped the brand with more than 100 % growth in the franchise lead, with pin point accuracy in the target markets.