Press Releases2009

Jan 30, 2009
Live TV news now available on mobile phones an Essel Group initiative

Live TV news now available on mobile phones an Essel Group initiative
In another pioneering initiative from Essel Group, mobile phone users can now get to watch live television news on their mobile handsets. The newly launched service called 'Isee' is developed by Digital Media Convergence Limited (DMCL), the digital and new media arm of Essel Group. Consumers can watch Zee News, Zee Business, Zee 24 Taas live and also the stored content of popular shoes on Zee bouquet. 'Isee' is available in two schemes. The first is the 'monthly rental model' where a consumer has tied up with BSNL or Idea. No separate Bandwidth is charged to the customer. BSNL subscription services are already LIVE and very soon, Idea subscription services will also be available LIVE. The second option is the 'free to consumer model', in which any mobile customer, with an advanced GPRS connection, irrespective of the operator, can watch LIVE news and other content on their mobile phones FREE of Cost (only bandwidth charges applicable). This innovation has already been demonstrated to mobile phone subscribers, some members of the media fraternity and other experts and has been widely appreciated.

A customer just has to sms 'Isee' to 57575 for further details.

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