Mar 17, 2016
Living Foodz Creates Ripples in the Foodtainment Space, crosses 1 million 'Likes' on Facebook and 165,000 followers on Twitter
Living Foodz, India's first premium foodtainment channel catering to food connoisseurs has made a mark for itself in the foodtainment space, within just six months of its launch. That the Facebook page has managed to garner over 1 million 'Likes' in this period is a testament to its popularity. The channel has consistently occupied the top position in viewership ratings.
A pioneer in the foodtainment space, the channel has consistently grown its audience through innovative engagement opportunities where food is truly made fun. The channel explores the evolving status of food, moving from the confines of the kitchen to highways and even palaces. All this whilst reflecting the persona of the brand through its inspirational, emotional and aspirational tone.
Millennials, the most significant and merging audience, have a fast diminishing attention span. The channel has focused heavily on digital engagement with strong visual and video content. Food pronunciation tips and food-related myth busting on digital platforms are an example of such popular content. The brand messaging includes just the right dose of humour required to keep this segment engaged. Content from the show being available on digital platforms also ensures that the audience is kept on their toes with all updated episodes ensuring that they look forward to tuning in as well.
Living Foodz has used digital platforms extensively, beginning from the launch of the channel, which leveraged Periscope, Instaflip on Instagram and Facebook. Over time, the team has evolved content to leverage the latest trends in the lifestyle and Food & Beverage space, leading to additional traction on these platforms. Contests are held on a monthly basis for the channel's Facebook followers who stand a chance to win exciting prizes such as gourmet food hampers and even a date with the gorgeous Sonam Kapoor!
Living Foodz promises to continue to redefine the foodtainment space with its well-balanced positioning between mass appeal and premium programme content. Living Foodz will continue to bring you more excitement, integrating the best of food, travel, lifestyle and entertainment. To have fun with food follow our handles on Facebook and Twitter.