Press Releases2016

Feb 10, 2016
Living Foodz Partners with Kalaghoda Arts Festival 2016 to bring Fun and Food Together

In a city like Mumbai food, theatre art and music is an integral part of most people's life. To ensure that the entertainment capital of India gets its share of excitement, Living Foodz, the premium food and lifestyle channel that caters to food lovers has proudly associated with the Kala Ghoda festival to co - create activities that is enjoyed by the viewers, and which also creates great engagement opportunities for the brands.

Some of the interesting and engaging activities that the channel is hosting include:

Living Foodz - Food Walk with Chef Vicky Ratnani: The food culture in Mumbai has been shaped by its multicultural heritage and the spaces or the lack of it have shaped the social life of many a Mumbaikar. Kalaghoda is an integral part of Mumbai's culture and history with buildings adorning beautiful architectures and restaurant providing delectable dishes in quaint locations. The walk is designed to talk about the emergence of the culture of dining out and how it all began in South Mumbai, which is a melting pot of cultures. This walk also covers the city's Irani's cafés which form a part of the city's cultural DNA.

The walk starts at Kala Ghoda and continue towards Colaba where the history of some of the café's such as Mondegar, Leopold and Olympia coffee house would be discussed. This then transitions towards the introduction of Chinese cuisine (Nanking Restaurant) within the city. This gives the participants a chance to truly understand the gastronomic history of this food crazy city. Living Foodz is giving a chance to its viewers to be a part of this food walk with Chef Vicky Ratnani. SMS LF space FULL NAME space CITY and send it to 57575. A few lucky winners will get a chance to be a part of the LIVING FOODZ - Food Walk at Kalaghoda.

#TheBigLFDate with Sonam Kapoor: Valentine's Day is around the corner and Living Foodz is about to make its fans very happy by giving a golden chance to 1 to go on a date with the Bollywood Diva Sonam Kapoor. The main essence of the idea is to get the fan to meet her and enjoy this moment with treats and conversations. The contest was organized on the TWITTER PAGE of Living Foodz yesterday and it got the channel an amazing response.

At the festival the channel also has a 'Food is Fun' installation. Since the initials for both Living Foodz and Love for Foods is 'LF', Living Foodz is inviting the attendees for the festival to fill in a form and choose their favourite cuisine. Lucky winners get an opportunity to win a meal of their favourite cuisine at a restaurant that serves the same.

Readers of the Hindustan Times and HT Café and will be treated to a snapshot of these activities every day, which is sure to heighten interest in the festival and encourage more Mumbaikars to come forward and participate in the fun!

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