SRK is dishtv’s brand ambassador

October 10, 2007: Shah Rukh Khan has been signed on dishtv’s brand ambassador. The star, along with his palatial mansion in Mumbai, will feature in dishtv’s new television commercial campaign which will air from October 7 onwards.

“Shah Rukh is a natural fit with the personality of the brand as we are harbingers of entertainment in this country and there is none better than him to symbolise the epitome of entertainment in India,” Arun Kumar Kapoor, CEO, dishtv, said.

“The campaign will comprise a media blitzkrieg that dishtv has not seen before. It will be a 360 degree campaign with a large amount of above the line (ATL) and some amount of below the line (BTL) activities including on-ground activities and promotional merchandising,” Anjali Malhotra Nanda, VP (Marketing), dishtv, said.

The hi-blitz new advertising campaign with a renewed ‘avatar’ will have a pervasive theme. dishtv hopes the move will reinforce the attributes of its brand and reiterate its positioning in the face of the competition coming over the next one year.

“We are sure that our new campaign with Shah Rukh Khan will not only strike a chord in the consumers’ hearts but also have them further strengthen their belief in the dishtv brand promise,” added Nanda.