Press Releases2014

Sep 30, 2014
Mumbai's Heart beats for

dna came out with a First-of-its-kind initiative titled - "dna Heart Song" -  a video, bringing Mumbaikars together to celebrate World Heart Day on Monday 29th Sep 2014.

We can keep our minds sharp and muscles toned, but a healthy heart is extremely important as it helps to add emotion to our logic. It is the very beat that helps us connect with the world, keeps us smiling and lets us live a healthy life.

The initiative is innovative and helps people to share and celebrate Healthy Heart through this medium. The dna Heart Song also shares a deeper message of unity, belonging and is a song made from thousands of heart beats that sound just like ONE.

What makes the #dnaHeartSong project unique is that it is the first ever crowd-sourced song made using actual heart beats of Mumbaikars including that of actor Ranveer Singh.

The initiative was commenced by recording the heart beats of Mumbaikars at Oberoi Mall Goregaon. The response from Mumbai was overwhelming and close to a thousand Heart Beats were recorded on Saturday 20th September and Sunday 21st September. All the heart beats were recorded using a High Frequency Doppler Machine.

Tune into the first ever crowd-sourced Heart song.

Listen, like and share to celebrate a healthy heart on this World Heart Day. The video is available on:

dna India:


You can also share it on Twitter & Facebook with #dnaHeartSong

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