Press Release

Zee News No. 1 in TAM ‘Digital’ Data

Winning has now become a habit for Zee News. The TAM digital data has proclaimed the channel as number one news channel in terms of the time spent by the viewers.

 

Winning has now become a habit! The much-awaited TAM ‘Digital’ (Television Audience Measurement) data proclaim that Zee News is the number one news channel in terms of time spent by the viewers. Irrespective of being a subscription based News channel, Zee News has emerged as the most preferred news channel in HSM (Hindi Speaking Markets).  The data reports that Zee News has managed to acquire favourable 68 minutes of time spent by per viewer.

The TAM results scoreboard indicates that Zee News has been driving the Real news segment to a new high. The viewers have recognised the consistent approach and effort of the channel to showcase the real news. It has been proven time and again that Zee News is known for its credibility and authenticity by the viewers.

The recently declared TAM ‘Digital’ results have placed Zee News ahead of other Hindi News channels like India TV, Aaj Tak, Star News, NDTV India among others. The digital data includes DTH (e.g. Dish TV, Tata Sky and DD Direct Dish) users and Set Top Box users

Source: TAM, TG: Digital Cable & Satellite M AB 25+,
Market:HSM, Latest 4 week average, Time Spent Per Viewer