SITI Cable bags three awards at BCS Ratna 2014
Aavishkar Media Group, which mainly focuses on the Indian broadcast and cable TV industry, organised the fifth edition of its BCS Ratna Awards that felicitates achievement, contribution and innovation of personalities from the broadcast and distribution industry.
Held on 20 February 2014 in The Ashok, New Delhi, the award ceremony honoured the game-changers in the Indian broadcast, media, entertainment, Cable TV & DTH industry.
In the MSO sector, awards were given in categories such as best managed distribution network, best customer care, harmonious relationship between MSO & LCO, best digital headend, and most emerging digital approach in the regions of North, East, West and South.
SITI Cable, a customer centric organization received the award for the 'Best Customer Care'. With an aim to provide the best TV viewing experience to its viewers, SITI has a well-equipped professionally managed dedicated call centre, Complaint Resolution centres and well trained LCO manpower. SITI is also the first and only company in the digital cable TV space to provide 'Own Your Customer (OYC)' a web based subscriber management system application to its LCOs to provide prompt and better services to its subscribers.
SITI Cable has always been in the forefront to harness the latest technology in the field of digital cable TV services. In view of this it has also been adjudged 'Best Digital Headend' award. The company is providing digital cable TV signals through an advanced IP based system that transmits a high quality digital TV signal to the subscribers. The IP delivery system provides robustness and scalability to the network. Placing multiple digital headends at different locations to cover the entire country provides the flexibility of packaging and giving content akin to the area. These modern digital headends are capable of carrying 1000 plus channels on digital platforms and currently 400 plus channels are being carried.
SITI Cable has seeded maximum STBs in the East and is the largest player in this part of the country. SITI Cable bagged the award in the 'Most Emerging Digital Approach' category too, for the East region.
SITI CABLE is a pioneer in setting benchmarks for the industry and these awards are the testaments to its credentials.