Press Releases2015

Jun 22, 2015
SITI Cable celebrates International Day of Yoga

To 'Embrace a Healthier Lifestyle', and promote the age old practice of Yoga, which is being endorsed by Prime Minister Shri Narendra Modi, SITI Cable Network Limited, an Essel Group Company celebrated the International Day of Yoga on 21st June by organizing Yoga sessions concurrently at 70+ cities across India. The yoga sessions at various locations saw participation from more than 50,000 people, 9000 Business Partners and 1500 SITI Employees.

Each event that happened at various locations was unique in its own way. To name a few; In Varanasi 500 people performed yoga amid the river Ganga on 25 House boats & 15 steamers, in Hisar, SITI in collaboration with Patanjali organized a yoga session for more than 3,000 people, likewise in Hyderabad & Bangalore the sessions took place under the guidance of renowned Yoga Gurus. In Delhi, SITI's yoga initiative found huge support from the RSS with more than 800 of its Shakha members taking part in the SITI Yoga drive.

Speaking on the success of the initiative Mr. V.D. Wadhwa Executive Director and CEO, SITI Cable, said, "The Yoga sessions, which took place on account of the International Day of Yoga were well received across India and I would like to extend my vote of thanks to the participants for making this initiative a grand success. I hope this drive endures and does not fade with time.

The entire event was covered by SITI's 100+ local channels covering 130+ Cities reaching out to 40 million SITI Cable viewers. For SITI Cable Yoga Day does not end here, it intends to inculcate Yoga into day to day lives of its associates and shall continue doing so through regular Yoga centric programming content on its Local channels."

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