Press Releases2010Sep 13, 2010
SportsHero emerges as India's No. 1 sports gaming portal
SportsHero.com was launched in March 2010, coinciding with the IPL and Formula 1 Season. The USP of SportsHero was the introduction of the latest gaming formats for the Indian Sports Fan and cash prizes which completely changed the way gratification was delivered by gaming portals in India. The Indian market only saw games in the fantasy genre, till SportsHero launched its prediction brands, Dream Run and Predictor, a first by any Indian Sports gaming company.
Today SportsHero has successfully launched over 20 games across the four global sporting disciplines being; Cricket, Football, F1 and Tennis. SportsHero has covered every major sporting discipline since its launch in March 2010 and has given away over Rs. 7 million in cash prizes to more than 500 gamers. As on date, SportsHero has 1 lakh gamers registered across all games.
Today SportsHero has left all its competition behind and has emerged as the No. 1 player in its market by a long distance. SportsHero is one of the first gaming companies to offer its product across all three interactive platforms namely Internet, IVR and SMS.
The near future will see SportsHero introduce the paid format to its existing free format of games in its Phase 2 around October 2010. Phase 2 will also see a lot of enhancement where some new products will be introduced to the existing Predictor, Dream Run and Fantasy Formats.
A robust business model with focus of customer relations and enhancements complimented by a 360 degree marketing plan; will see SportsHero set new benchmarks in the nascent, but rapidly growing sports gaming industry in India.