Press Releases2013

May 09, 2013
SRK, a true perfectionist - Takes up the mantle of HD Inspector for Dish TV

Charming, super-energetic and a workaholic are words that have been used to describe SRK innumerable times. But there's another side to SRK that he takes very seriously. It's SRK the perfectionist. Each time that he steps in front of the camera, he needs every frame to be nothing less than flawless. It is this side of SRK that we will be introduced to us as he sports an elegant moustache and dons the role of an HD Inspector for DISHTV's upcoming campaign that promises Maximum tru HD Channels.

In the new campaign for DISH truHD+, the High Definition product from DISHTV, SRK goes behind the scenes to ensure that nothing imperfect reaches his viewers. The campaign created by McCann, Delhi and directed by Piyush Raghani of Old School Films will feature three TVCs, set on the making of TV programs across genres (Daily Soaps, Movies and Wildlife documentary). In each film SRK will be playing the role of the demanding HD Inspector with an eye for detail. He is seen picking on even the slightest imperfections on the sets of different scenes like the bindi of bahu not being perfectly round in a Hindi serial, dancer's nail not being chipped in a Bollywood item song and crocodile's tooth not looking clean in wildlife documentary! He points and rectify these mistakes because, Dish truHD+, mein sab dikhta hai. Watch out for SRK in this quirky new avatar. We know you will.

« Back