Press Releases2011

Nov 15, 2011
Sugar, Spice and Everything Nice: A Special Day For The Girl Child At Essel World

EsselWorld celebrates Children's day with Mahika and Ishita, child stars of the Imagine TV's 'Haar-Jeet'.

EsselWorld has always been in the fore front when it comes to promoting social awareness concepts. This year, India witnessed the birth of the 7 Billionth citizen of the world and that to a girl child. EsselWorld will be promoting the concept of the importance of saving the girl child, a topic of great importance in India as well as the world. "We have put in a lot of thought to ensure that this important and sensitive issue is brought out with the required impact and what better way than Children's Day to dedicate the importance of the Girl Child." said Bhushan Motiani-Head of Marketing (PIPPL).

The girl's have been specially invited to promote the theme of the concept of the girl child and its impact in India and to narrate their experiences on enacting such complex and matured roles in the leading serial 'Haar-Jeet'. The girls, Mahika and Ishita were greatly delighted to have been chosen to promote the concept of the Girl Child by EsselWorld and also enjoyed a fun day at the park from their busy schedules with the other children at the park.

The Girl child is the future of every nation and India is no exception. A little amount of care, a handful of warmth and a heart full of love for a girl child can make a big difference. This day was definitely a day of victory rather than defeat for the Girl Child and this is the message from EsselWorld on Children's Day!

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