Press Releases2013

Apr 18, 2013
Swing and Spin to the brand new spectacular ride 'TOP SPIN' launched by Jacqueline Fernandez at EsselWorld

EsselWorld, India's largest amusement park and leisure destination introduced the sensational and revolutionary thrill ride 'TOP SPIN' today. The ride was launched by Jacqueline Fernandez along with the company spokespersons at the media event held at the park. Developed by HUSS Park Attractions, Top Spin consists of a 40-person platform suspended between two counterweighted arms. Unlike regular rides with a vertical rotation axis, the main rotation axis of the Top Spin lies horizontal at a height of approximately 18 meters.

Each passenger is held by two hydraulically operated shoulder and lap bars with body-hugging cushioning which, after the smooth closing movement, are themselves locked in position by an additional pneumatic catch. The ride consists of two arms with 40 seat gondola hung between the two, the arms will be held up by two towers and the entire gondola will swing freely and complete 360 degree flips. The ride will have an added feature of water fountains and lights at the end of the ride sequence for a thrilling experience for the riders.

“This is the first time India will witness a ride of this magnitude and experience. Top Spin is an incredible ride that offers a superb combination of coaster thrill and unpredictable spinning. We have taken utmost safety precautions to ensure that our special operations team is at the site for this ride all the time. This summer feel the heat of this exhilarating thrill ride that will offer a breathtaking and unparalleled experience. In a nutshell, Top Spin is a thrill-packed adventure that will put a whole new spin on fun”, said Shirish Deshpande, Chief Executive Officer, Pan India Paryatan Pvt. Ltd. (PIPPL).

The ride will sport a footprint of W23 M X D12 M X H 18 M, offer great visual flash to spectators, a varied and exciting ride sequence coupled with unsurpassed rider comfort and build quality. Furthermore the concept adds spectacular light and water effects to the already thrilling Top Spin experience to transform a great ride into an incredible attraction. The installation audit and certification is certified and approved by TUV Germany. The ride is targeted at the age group of 14 years and above. The per hour capacity of the ride is 1200 pax and the program comprise of 30 cycles.

The launch of Top Spin will extensively promoted through a 360 degree integrated marketing and communication strategy comprising of a teaser campaign that will kick start from April 12th till April 18th followed by the ad campaigns in print, out of home and radio starting from April 20th till May end.

This will be further supported with various online campaigns and contest on social media platform and digital marketing where in the 20 lucky winners will get a chance to sit on the ride with our celebrity guest Jacqueline Fernandez. Moreover several interactive events and on ground activations will be planned round the year to extensively promote and engage the consumers.

EsselWorld has approximately 68 rides in all excluding Top Spin spread over 42 acres of land while Water Kingdom has 36 rides spread over 22 acres.

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