Press Releases2010

Aug 10, 2010
Taj Television India Pvt. Ltd. launches 'Ten Cricket'

Taj Television India Pvt. Ltd. launches 'Ten Cricket'

Taj Television India Pvt. Ltd. a premier sports broadcaster from Asian Sub-Continent has announced the launch of Ten Cricket - a dedicated 24-hours Cricket Channel. Ten Cricket will be the third channel from Taj Television India Pvt. Ltd and it will commence transmission in the month of August 2010. The dedicated cricket channel will showcase a mix of live, non-live and feature programming. The channel will also broadcast live, high quality and first class cricketing action from the top Test playing nations as well as customized content for the Indian audiences.

Speaking on the occasion, Atul Pande, CEO-Sports Business, ZEEL said, India as a sporting nation is fast transforming from a single sport to a multi-sport nation. As India's leading sports broadcaster we understand that the sports consumption pattern of the Indian viewer raises the need for specialized differentiated sport channels and this is what we hope to deliver to our revered cricket viewers. Along with live cricket action, Ten Cricket will also showcase feature programming on cricket including magazine shows and archival programming; making Ten Cricket the most comprehensive cricket Channel in the broadcast space"

In the next six months, Ten Cricket plans to telecast eight Test Matches, 25 ODI's and five T20's. Ten Cricket will also telecast the important India-South Africa series comprising of three Test Matches, five One Day Internationals and one T20.

"We have broadcast rights of five cricket boards Sri Lanka, South Africa, Pakistan, West Indies and Zimbabwe, bringing-in some of the best cricketing action from there. Going forward, we intend to further strengthen our content line up in cricket, which we will showcase on our channels. Pande added.

So starting this month, all cricket lovers tune-in to India's most comprehensive cricket channel and watch the best international cricketing action from across the globe exclusively on Ten Cricket.

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