Press Releases2010

Dec 03, 2010
TEN SPORTS TO TELECAST NBA

Ten Sports will telecast record number of live games, primetime replays and original NBA programming as a result of the league's new multiyear partnerships with NBA. The unprecedented of NBA is part of the TEN Sports strategy to bring the best sports from around the world.

TEN Sports will televise two games per week on Ten Sports each Thursday and Saturday with replays of each game in prime time.  They will also televise the NBA's marquee events live, including NBA All Star, the NBA Playoffs, one NBA Conference Finals and The Finals.

"The NBA has a growing audience in India and Ten Sports will enhance the viewing experience by providing additional insight, localized content and interviews apart from the traditional telecast," said CEO of Sports Business ZEEL Atul Pande. "I am sure we will enjoy a long relationship with the NBA as we are committed to being a leader in acquiring, producing and televising the most important sports programming."

“Taj Television  provide NBA with a partner that has a proven track record of success and their local expertise will help connect the NBA to its growing fan base in India,” said NBA President of International Heidi Ueberroth. “The breadth of programming provided by both partners will provide fans access to the most comprehensive NBA coverage that we have ever had in India.”

Taj Television will locally produce NBA dedicated highlight recaps as well as features on NBA grassroots events in India which will air on Ten Sports and select Zee Network regional channels throughout the season.  In addition, thirty-six episodes of Real NBA, a half-hour weekly reality program that provides viewers with a behind-the-scenes look at the biggest stories from around the league, will air in prime time on Ten Sports, and on some of Zee Network's leading regional channels in local dialects. 

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