Press Releases2015Jun 19, 2015
The ZEE Group gears up to celebrate the International Yoga Day - An invaluable gift of India's ancient tradition to the World!
With the first International Yoga Day around the corner, the ZEE Group's Media & Entertainment Companies are gearing up to actively participate, making it a huge success. The companies which are lending support to this initiative are Zee Entertainment Enterprises Limited, Zee Media Corporation Limited, Z Living, Zee Learn Limited and Zee Digital Convergence.« Back
Last year, our Hon'ble Prime Minister, Narendra Modi while addressing the 193-member UN General Assembly at the United Nations said, "Yoga is an invaluable gift of India's ancient tradition. It embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature; a holistic approach to health and well-being. It is not about exercise but to discover the sense of oneness within yourself, the world and the nature. By changing our lifestyle and creating consciousness, it can help us deal with climate change. Let us work towards adopting an International Yoga Day."
Commenting on the importance of International Yoga Day, Dr. Subhash Chandra, Chairman - ZEE & Essel Group said, "The ancient Indian practice of Yoga nurtures the mind, working through the medium of the body. Yoga enhances the body and soul with additional strength, zeal and beauty. It is a beautiful act of nurturing the divinity within you. I strongly believe that it is a gift to all of us, and it is essential that we work towards making it a mass movement globally. I am confident that the International Yoga Day which our Hon'ble Prime Minister, Shri Narendra Modi has initiated will have a strong impact on humanity, maybe not immediately but definitely in the next five to ten years."
Elaborating on the Group's participation in the International Yoga Day, Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) said, "Yoga is a way of living which recharges the body and promotes the balanced development of the physical, mental and spiritual being. As the excitement around International Yoga Day builds up, we, at the ZEE Group, have lined up a range of yoga-based activities to engage with our viewers across the world. Our channels and brands will feature yoga content integration, expert advice from yoga gurus, useful trivia, celebrity bytes and yoga cuisine, among other interesting initiatives throughout the day. Apart from this, we are celebrating Yoga Week across all our offices where employees will perform yoga sessions led by expert instructors."
As the world prepares to celebrate the International Yoga Day, and with India leading the charge, the ZEE Group is committed to making this a major national and global event.
Some of the key initiatives that will be showcased across the ZEE Group companies and channels are as follows:
ZEE Americas and ZLiving will be engaging with audiences through their popular shows like Rock Your Yoga, Yoga Sutra Now with Jai Sugrim, Yogapalooza, Yogi Cameron: A Model Guru and Yoga for Life.
ZEE UK & Europe is dedicating an entire week to promote Yoga and will bring in various Yoga experts on its live TV show, Zee Companion to demonstrate the practice, interact with viewers and answer their queries about Yoga. ZEE UK & Europe will also be participating in the UK's biggest International Yoga Day event which is being held at the Alexandra Palace and will also be promoting other yoga events in association with the High Commission of India across London.
Additionally, Zee TV Russia has partnered with the yoga centre 'Organic People' to arrange a mass celebration for yoga lovers under the guidance of famous Russian yoga guru Rauf Asadov which will be aired live on Zee TV Russia's website.
In the Asia-Pacific region, ZEEL's channels will air a special AV on Yoga, hold various contests for viewers and also broadcast the International Yoga Day events being held in major cities in Thailand, Australia and China.
Zee TV Africa has partnered with the Consulate General of India in Durban and High Commissioner of India in Johannesburg on a range of activities in support and celebration of International Yoga Day including an on-air awareness campaign and eighteen on-ground events across various regions of South Africa.
ZEEL channels in the MENAP region are also creating awareness about Yoga and its benefits by running an on-air and social media campaign.
Zee News is celebrating International Yoga Day through special programming, 'Yoga Living' which features demonstrations by renowned yoga gurus, yoga documentaries, bytes from famous celebrities like director Mohit Suri, wrestler Sushil Kumar and actress Shilpa Shetty, and yoga advice and tips.
Zee Business is inviting business honchos, entrepreneurs, politicians and yoga experts to be a part of their special Yoga show. Prominent personalities who will be sharing their Yoga advice and recommendations include Jayant Sinha, MoS Finance, Government of India, Anand Rathi - Founder & Chairman, Anand Rathi Financial Services Ltd., Amish Tripathi, Author of The Shiva Trilogy and Bharat Thakur, the famous Yoga Guru.
On Zee 24 Taas, a campaign named as 'Zee 24 Taas Yog Abhiyan' is being run to promote the practice of Yoga in daily life. News stories featuring Yoga experts highlighting the importance of Yoga in today's time is being showcased along with celebrity wishes for the campaign. On-ground, students from more than 100 schools from Vidarbha, Marathwada, Western Maharashtra, Konkan and Khandesh will take the pledge that they will practice Yoga everyday, which will help them build their bodies and minds in a positive way, thus building a healthier society. Also, as a part of this initiative, lakhs of students from various schools will voluntarily perform different asanas of Yoga at the same time across the cities and villages of Maharashtra.
In Rajasthan, Zee Marudhara is highlighting the State Govt.'s initiatives on Yoga including the Live coverage of the state's IYD function in which Chief Minister, Vasundhara Raje will be participating. The channel is also running regular stories on 'How yoga can be beneficial in our day to day Life' and broadcasting a series of chat shows with Yoga Experts, Teachers, Ministers, etc. on the importance of Yoga and its benefits.
Zee Sangam has done a series of shows with yoga gurus who have spoken on its importance and also demonstrated various 'asanas'. Case studies on individuals who have benefited from yoga are also being aired on the channel.
Zee Punjab Haryana Himachal will broadcast the live coverage of the IYD functions across the major cities as well as discussion programmes on Yoga, ZLiving yoga tips and content integration in major bulletins.