Press Releases2016

Feb 17, 2016
Thought you had seen it all in Vegetarian Food? Living Foodz's '100% Veg' Will Surprise You!

Vegetarians in India will be served a gastronomic delight from February 17, with the launch of 100% Veg, a new show that will showcase vegetarian cuisine in a new light.

Hosted by Chef Gautam Mehrishi this lifestyle brings to viewers the bold side of vegetarian cuisine, with all the oomph and visual appeal of world famous classic dishes.

"We at Living Foodz understand the ever changing trends in the food space and palette of our audience. The idea behind 100% Veg was to cater to India's increasingly savvy and demanding vegetarian audience by introducing them to vegetarian food like they have never seen before.", adds Amit Nair, Business Head of Living Foodz.

Vegetarian food has long been seen as boring, owing to the limited options that restaurants offer. However, there has been a recent worldwide trend towards vegetarianism on both humanitarian and health grounds. With celebrities adopting this healthy lifestyle option, vegetarian food is finally receiving the attention it deserves and its consumers are becoming more demanding and experimental with flavours, textures and cuisines.


"Even though I grew up in a strictly vegetarian family, the chef in me has always enjoyed experimenting with international dishes, many of which are traditionally non-vegetarian. On 100% Veg, I have the opportunity to bring world classics to vegetarians and health conscious people, to demonstrate that vegetarian cuisine has truly come of age!" says an excited Chef Gautam.

On 100% Veg Chef Gautam Mehrishi will recreate some of the world's most loved dishes such as yakhni, chowder, shepherd's pie and brioche, drawing from Kashmiri, French, Scottish, English and Irish influences. It also features super foods such as amaranth, za'atar and kale.

With its highly evolved and imaginative array of dishes, 100% Veg promises to be a landmark show on Indian television. It is set to ramp up the style quotient of vegetarian cuisine and make eaters of 'ghaasphoos' a proud lot! Be sure to tune in to the show on Living Foodz at 2 PM every Wednesday starting today, 17th February, 2016!

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