Press Releases2014

Oct 07, 2014
Veria Living becomes 'Z Living' reflecting Global Expansion

Wellness Kicks Off Fall Season with a New Name

Slate of New and Returning Original Programming set for October Launch

Veria Living (www.veria.com), the world's largest health and wellness television network, has changed its name to Z Living (www.zliving.com). While the network's focus on developing multi-media, healthy lifestyle and wellness programming will continue, it will do so using an internationally recognizable brand, Zee TV, as a result of the network's growing global demand.

“Veria Living was founded in the U.S. to fill a void for positive and healthy lifestyle programming," said Z Living CEO, Eric Sherman. "But the desire for this type of content, on a global level, far exceeded even our expectations.” In 2014, the Z Living linear channel will be launching in Eastern Europe, Russia, the Middle East and the Caribbean. By the year's end, Z Living content will be available on every continent except Antarctica.

The decision to rebrand the network was based on aligning the health and wellness network with its largest programming affiliate and worldwide distribution partner, Zee Entertainment - a brand that has unmatched international awareness and appeal, reaching 730 million viewers across 169 countries.  
The official Z Living roll-out started on October 2nd 2014, beginning in the United States. The launch will include promotional TV spots, print advertising, and sponsorships with properties such as the Wanderlust Festival. The launch will also include a revamped website, featuring a health news desk, recipes, workout videos and articles on everything from better sex to weight loss. The website will also include a video on demand subscription service, Z Living GO.

In addition to investing in the new global brand identity, the network will continue to invest heavily in 100% original programming that embraces the original vision and strategy established under the Veria Living brand. This includes three October premieres - a new weekend morning block featuring the series premiere of children's show Yogapalooza and new episodes of returning dance/fitness series BollyBlast; and season two of primetime series Good Food America with a new host, Chef Danny Boome. Additionally, at least three series premieres are slated for early 2015: new series Fit, Famous & Fabulous, makeover show Natural Reboot, Natural Medicine Saved My Life and new seasons of Under the Sun, and Workout from Within.

OCTOBER PREMIERES

  • Yogapalooza (new series - premieres October 4 at 8 a.m. ET) - This brand-new, half-hour children's show, is hosted by Bari Koral the acclaimed singer, songwriter and yoga instructor - and featured keynote speaker at the National Kid's Yoga Conference (September 27th in Washington, DC). Every Saturday morning, Yogapalooza will take kids of all ages on a musical adventure that inspires them to get up and move through simple and playful yoga moves.
  • BollyBlast (new episodes - premieres October 4 at 8:30 a.m. ET) - Hosted by health and fitness expert Hemalayaa Behl, this series returns to the network with new episodes. East meets west as Hemalayaa takes viewers on a journey of mind, body and spirit, while using the latest moves from Bollywood, Bangra and the international club scene to get heart rates up and hips moving. From traditional Indian principles to dance party moves, viewers can tone their problem areas while having fun.  
  • Good Food America (season two - premieres October 19 at 9 p.m. ET) - The popular series returns for season two with new host, internationally-acclaimed Chef Danny Boome, who takes a culinary adventure across America in search of the nation's best healthy restaurants. Viewers will join Danny on his gastronomic journey each Sunday night as he discovers regional gems, native ingredients and the homegrown talent that keeps locals coming back for more. This season, the series will make stops everywhere from Maine to California.

More information about Z Living's 2015 series premieres for happier and healthier living in the New Year will be announced in the coming months.

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