Oct 21, 2015
Z Living launches in APAC with Indonesia
After a successful launch in USA, MENAP and Russia, Z Living made its foray into Asia Pacific by launching on ICTA (Indonesia Cable Television Association) - one of Indonesia's fastest growing platforms. The channel will be partly subtitled in Bahasa - the local language in Indonesia.
ICTA is an association formed in July 2014 by a group of cable TV operators with a vision of uniting thousands of cable TV operators located in 34 provinces throughout the country. At present, they have about 150 members strong and are actively encouraging cable operators to join through roadshows and seminars. The association hopes to sign up at least 400 major cable operators as members by the 2nd quarter of 2016 to gain recognition as a force to reckon with in the Pay TV industry of Indonesia.
It is the first factual entertainment channel to be launched by ICTA. Mr. Faisal Ershad, President of ICTA said "We are very proud to partner Living Channels by launching Z Living on our platform. Z Living's content is uniquely differentiated and of superior quality that fits well with our company's strategic initiative and image."
Mr. Yogesh Karikurve - Business Head, Z Living- India and APAC said - "Indonesians have a strong inclination towards health and holistic Living. Z Living on ICTA is a perfect combination to satiate the latent demand for health based entertainment content."
Mr. Piyush Sharma - CEO, Z Living- India and APAC, said "We are happy to make the first foray in Asia with Indonesia, it being a growing market and a country with the third largest population in Asia and as such very crucial for any new channel launch. With about 15% pay TV penetration in the country, the graph can only go north.