Zee 24 Taas' ad titled 'Every side of the story' wins a Gold and a Silver Abby at Goafest 2014
Zee 24 Taas ad titled 'Every side of the story' won two Abbys, a Gold (Category - Outdoor) and a Silver (Category - Print) at India's most prestigious advertising awards event, Goafest 2014.
Zee 24 Taas, the first 24x7 Marathi news channel of India from the Zee media group, has always been a pioneer in the way news is presented and analysed to provide a better perspective to its viewers. Hence it is considered a very mature and serious news channel and strongly perceived as a channel with news and views. The channel reaches to the every corner of Maharashtra by providing city-specific news that caters to the needs of its viewers. The channel has got a right mix of regional and national news to update and upgrade its viewers.
Zee 24 Taas with its strong brand promise of "Raha Ek Paul Pudhe (Stay One Step Ahead) is very much supported by the channel's strive to present multiple viewpoints on every piece of news. Thus ensuring unbiased coverage at all times.
Its recent communication 'Every side of the story' showcased this belief in a simple yet visually arresting manner. The idea behind this ad came from the insight that any piece of news affects many lives in many different ways.