Press Releases2012

May 28, 2012
Zee 24 Taas' event 'Nashik First'

Zee 24 Taas is India's first 24 Hour Marathi News channel and has been at the forefront of engaging viewers across Maharashtra with content relevant to them. It pursues 360 Degree initiatives like Ananya Sanman, Aapla Shahar Aapla Awaaz, and other social campaigns to connect with entire Maharashtra especially in towns like Pune, Nashik, Aurangabad, etc. in addition to Mumbai.

Zee 24 Taas has taken upon itself the task of acting as a catalyst in bringing out the issues of concern (and proposed solutions) in the developing cities of  Maharashtra, starting with the progressive city of Nashik, which affect the lives of the common man, and various sectors like Industry & Infrastructure, Food and Agro Processing, Information technology, Housing Industry etc.

Zee 24 Taas Nashik First - was the first such event dedicated to the fastest developing city of the state of Maharashtra. This event was comprised of panel discussions wherein prominent personalities in the above mentioned industries participated to understand the issues and bottlenecks for the development of these sectors and consequently of Nashik. Each discussion concluded in a set of proposed solutions which will culminate in a White Paper. This White Paper will be presented to the concerned Authorities which are responsible for development in the respective sector.

The event was held on 19th May 2012 in Nashik at Hotel Express Inn. The inauguration of the event was done by Shree Balasaheb Thorat- State Revenue Minister along with Shree Yatin Wagh- Mayor, Nashik followed panel discussion sessions on Information technology, Industry & Infrastructure, Food and Agro Processing & Housing Industry Reforms. Shree Chhagan Bhujbal- PWD Minister was the chief guest for the event.

The announcement of the event saw a strong build up to the event through our dedicated Nashik Bulletin started from 1st May 2012.  In addition, a campaign was run for the Nashikites to respond with their ambitions of where they would like their city to be from what it is currently, which is formed as 'Charter of Demand'.  The on-air promotion was well supported by local media in Nashik like; through print ads in 'Divya Marathi' - Marathi newspaper, Radio Jingle & interviews on RED FM-Nashik, Outdoor hoardings in Nashik along with online promotion on 24taas.com and Zee 24 Taas facebook page.

The event will be telecast on Zee 24 Taas on 27th May (6 pm - 7 pm) and 28th May (9.30 am to 10.30 am).

Anmol Nayantara Group is the presenting sponsor for this initiative while Sanklecha Constructions and Rohan Enterprises are the Associate Sponsors. Divya Marathi- Print Partner, Red FM - Radio Partner, Express Inn, Nashik - Hospitality Partner and Shree Advertising as Outdoor  Partner.

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