Press Releases2010Aug 11, 2010
Zee Cafe becomes the first ever Indian channel to showcase pan-Asia band hunt!
FarWest Entertainment, of Asia Uncut fame, has launched a global initiative - Project Lotus, which will identify, train, groom, form and launch a Pan-Asian girl band, aka the 'Asian Spice Girls'. The band will bring together five beautiful, intelligent and talented young Asian women from China, Japan, Korea and India. Zee Cafe has been roped in as the channel partner for this global initiative.
Talking about the initiative Jon Niermann, CEO of FarWest Entertainment and former President of Walt Disney (Asia) said, This is really Asia's time on the world stage, and there's no better way to connect the world than through music and entertainment. We hope we will build a group that will blaze the way for more talented Asian performers in the international entertainment scene.
In the recent past our country has seen an explosion of talent in the English music genre with the emergence of pop & rock bands across the length & breadth of our country. Young India's musical talent will now have the entire world as a stage. Imagine the fusion of music from China, Japan, Korea and India! For the first time in this country, any channel has gone into this kind of an association. Zee Cafe will showcase an international band hunt that draws its members from across Asia; gushed an excited Anurag Bedi, Business Head, Zee Cafe.
Project Lotus will be produced by Eliot Kennedy, the Grammy Award winning songwriter most famously known for working with the Spice Girls, Celine Dion, Aretha Franklin, Robbie Williams, Blue and others.
Project Lotus auditions start in India from the 11th August at Pune. The auditions then move to Mumbai on 13th, 14th August, Kolkata on 17th, 18th August, Delhi on 21st -22nd August, Bangalore on 24th -25th August. Five women will be shortlisted from each city and in the final audition round, to be held in Mumbai on 3RD, 4TH September, only five will make it through. Five finalists each from China, Japan, Korea and India will be taken to FarWest's Hong Kong Academy, where they will be trained and judged over a period of eight weeks. Finally, five girls will be chosen to form the Asian Spicegirls. FarWest Entertainment has tied up with Alchemist Talent Solutions, to execute the Indian auditions of Project Lotus.